If you've been using social media scheduling tools to publish your Instagram content, you may be wondering what the big deal is about the sudden proliferation of Instagram direct publishing tools. Now that Instagram has opened up access to its content publishing API, though, more and more social media marketing tools are clamoring to add Instagram direct publishing to their functionality. Until recently, automatic scheduling and publishing weren’t available for Instagram posts. Instagram direct publishing is exactly what it sounds like: publishing directly to the Instagram platform. Instagram Direct Publishing: Tools That Work and How to Do It: Fortunately, as Instagram relaxes access to its API, more and more social media marketing tools are moving toward Instagram direct publishing, negating the need to manually push out your Instagram posts. Instead, Instagram influencers and marketers have to rely on mobile integrations that send an alert to let them know it's time to actually publish the post they've already scheduled. While there are scheduling tools that help these brands post to Instagram consistently, many of them still don't have an automated process.
But many businesses don't have the bandwidth to post to Instagram every day in addition to all of the other marketing tasks they need to handle. And what's not to love? Instagram has an engaged audience around 90% of which follow a business on the platform. Instagram is one of the most popular social media platforms for businesses.
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